Hype is the growth partner for small and mid-sized businesses. It researches your market, finds your angle, makes the images and clips, and turns them into posts and ads in your voice, then shows you what worked.
Sign in once and your workspace is ready. You approve everything before it goes out.
You approve every post and ad. Nothing publishes on its own.
Works with the accounts you already have.
Export your data and reports whenever you like.
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Example week
Autumn serum launch
serum.mp4 · 0:30 · filmed on a phone
3 openingsFound before anything is written
The weekly brief shows what competitors, customers and your own numbers are saying.
CompetitorHarbour Skin started a refill subscription
TrendMore local searches for fragrance-free skincare
Your dataClips of the product in use reach twice your average
PlannedNot approved yet
Three drafts from one brief, written in your brand voice.
InstagramOne drop, thirty seconds, no fragrance. The autumn serum lands Friday. [launch price]
FacebookOur autumn serum is here on Friday, in the shop and online. Samples at the counter all weekend.
TikTokWhat one drop of our new serum does in thirty seconds.
1 to fixFix it, then send for approval
The post check reads every caption before anyone approves it.
FixPlaceholder left in the Instagram caption: [launch price]
Check“Miracle” is on your brand voice’s avoid list
TipFacebook post has no next step. Add the shop link.
ApprovedEdits after approval need a new sign-off
You read the final version and approve it for each channel.
InstagramRevision 2 approved
FacebookRevision 2 approved
TikTokRevision 2 approved
LivePosts go out on time; ads wait for you
Approved posts go out at their booked time, and the ad draft is ready when you are.
InstagramPublished as a Reel
EmailSent to your customer list
Meta AdsSent to your ad account paused, ready to launch
LearnedExample figures. Your report uses your own results.
Tracked-link clicks per channel, and what worked goes into next week’s plan.
Instagram212
Facebook148
Email96
Works with the platforms and models you already know
Publishes to
Instagram
Facebook
TikTok
YouTube
X
Bluesky
Sends ads to
Meta Ads
TikTok Ads
Google Ads
Generates with
GoogleNano Banana Pro, Veo 3.1
KuaishouKling 2.1
ByteDanceSeedance 1.0
ElevenLabsVoices
OpenRouterWriting models
Each connection is switched on per deployment. Names and logos belong to their owners; showing them implies no endorsement.
Hype, with receipts.
Standing out and measuring what works usually live in different tools, or different agencies. Here they are one loop: the brand work makes people stop, the data tells you what to do next week.
The hype
Find the angle only you have. Your brand voice, recurring series, products and offers live in one place, so every post and ad sounds like you, not like a template.
ExampleBrand voice
ToneCalm, plain-spoken, a little dry
Words we likegentle, tested, refill
Avoidmiracle, flawless
SeriesShelf talk, weeklyConcept
The receipts
Research before you post, scores after. Experiments test one change at a time, and strategy suggestions change nothing until you accept them.
ExampleExperiment · hook test
Hook ANew serum out FridayControl
Hook BWhat one drop does in thirty seconds+38% reach
DecisionShow the product in useAccepted
One loop, every week.
Research, draft, check, approve, publish, learn. The busywork is automatic, the decisions stay with you, and every week starts from what the last one taught you. Pick a step to see it.
MonMTueTWedWThuTFriFSatSSunS
What Sunday teaches you shapes Monday’s plan.
Research
Watchers follow competitors’ websites, news mentions and social posts, and trends where you sell. A weekly AI brief sums up what changed and where the openings are.
Market · Strategy
ExampleWeekly market brief
CompetitorHarbour Skin started a refill subscriptionNew offer
TrendMore local searches for fragrance-free skincareOpening
Your postsClips of the product in use beat studio shotsKeep going
See the market before you post.
Watchers follow competitors’ websites, news and public posts. Every week you see where everyone stands, who is getting the attention, which trends are rising and a brief with openings you can act on. Suggestions change nothing until you accept them.
Example figuresMarket · Juniper and three competitors
Where everyone standsPrice and message, read from the last 30 days of posts and pages
White spaceHarbour SkinGlow LabJuniper (you)Fern & Co
Lifestyle and brandProduct and specsValuePremium
Share of voiceEngagement on public posts, last 30 days
Harbour Skin41%
Glow Lab24%
Juniper19%
Fern & Co
Make the creative, not just the caption.
Stills, clips, voice-overs and captions from the same brief, graded to your look and cut to every size. Pick what to show, a look and a model, and watch one brief turn into a post and its ad sizes.
ExampleCreative studio · nothing is generated on this page
Nano Banana Pro: edits with up to 14 reference images.
BriefAutumn serum launch, this Friday
PromptA hand holding a small serum bottle against a warm beige wall, warm film grade, shallow depth of field, no text in frame
ModelNano Banana Pro · 4 stills
ChecksBrand voice, safe area and rights
Sizes9:16 · 4:5 · 1:1 · 16:9
One drop. Thirty seconds.
9:16Reels, TikTok
One drop. Thirty seconds.
4:5Feed ads
One drop. Thirty seconds.
1:1Feed
One drop. Thirty seconds.
16:9YouTube
Example ready: Nano Banana Pro, warm film look, four sizes.
Make this with your own photos, clips and brand voice.
Generation runs on leading image, video and voice models and on your own ComfyUI server. You pick the model for each job; the brand checks, approvals and export sizes around it stay the same. Each model is switched on per deployment and uses workspace credits.
Images
Nano Banana Pro and its editor, FLUX.1 schnell, Ideogram V3
Video
Veo 3.1 Fast from text, an image, first and last frames or references; Kling 2.1 Master; Seedance 1.0 Pro Fast
Finishing
Bria background removal, SeedVR2 image upscale, Topaz video upscale
Voice
ElevenLabs voices and transcription for captions
Writing
Language models through OpenRouter, limited to the ones your deployment allows
ExampleScript to video · Autumn serum launch
BriefAutumn serum launch, this Friday
PlanHook, two benefits, call to action · 20 sEditable
ScenesNano Banana Pro stills, Veo 3.1 Fast clipsPer scene
VoiceElevenLabs voice-over from the scriptConsent on file
EditCaptions, grade and crossfades in 9:16Rendered
Your own ComfyUI workflows, pinned by hash so every run matches the version you approved.
Templates with {{variables}} and brand kits: a new offer is a new value, not a new design.
A spreadsheet of up to 100 rows becomes 100 variants of one template.
An editor that renders with FFmpeg: captions, grades and cuts on the beat.
Made for clips you shot between customers
Your best posts are filmed on a phone in the middle of a working day. Upload clips to the library, trim them in the editor and add captions. Music-licence and young-audience checks run before a clip goes to the calendar.
ExampleHandoff checks · serum.mp4
Music licenceNo licence on file for the trackBlocks TikTok
Young audienceNothing flaggedPass
CaptionsTranscribed, .srt readyReady
Ads from the same approved work
Turn an approved post into ad creatives. Generate images, video and voice-overs with AI or start from your own footage, then export every size the ad platforms ask for. Safe-area checks flag text that would end up under buttons and captions.
9:16Stories, Reels, TikTok1080 × 1920
4:5Feed ads1080 × 1350
1:1Feed and carousel1080 × 1080
16:9YouTube and video1920 × 1080
ExamplePaid campaigns · sent paused
Meta AdsTraffic · €20 a day · Germany, AustriaPaused
TikTok AdsTraffic · €15 a day · GermanyPaused
Google AdsSearch · €10 a day · GermanyPaused
Hype sends each approved campaign to your Meta Ads, TikTok Ads or Google Ads account and never switches it on; you launch it in the ads manager. Spend, clicks and conversions come back into your reports next to your organic numbers.
One approved post, everywhere your customers look.
Social publishing connectors
Instagram
Facebook
TikTok
LinkedIn
YouTube
X
Bluesky
Each connector is switched on once it passes that network’s review. Until then, post by hand and mark it done.
Beyond social
Email
your customer list
Slack
your team’s workspace
Microsoft Teams
channel webhook
Anywhere else
marked as posted by hand
The team you won’t need to hire.
Set what you post and what a hire costs where you are. You see how many people the work takes, what that would cost, and what you keep over a year. Every assumption is written out under it.
EstimateYour month, from your numbers
€726 a month you would not spend on hiring
The work today: 59 h a month, about 40% of one full-time hire.
What hiring for this would cost
Role
Hours
If hired
Social media managerwriting, adapting and posting
41 h
€1,024
Designerad creatives in every size
6 h
€143
Video editorcutting and captioning clips
12 h
€285
Handled for you (50%)
29 h
€726
Saved over time
€726 by month 1
€1,451 by month 2
€2,177 by month 3
€2,903 by month 4
€3,628 by month 5
€4,354 by month 6
€5,079 by month 7
€5,805 by month 8
€6,531 by month 9
€7,256 by month 10
€7,982 by month 11
€8,708 by month 12
Assumes 160 working hours a month, 12 extra minutes for every extra channel, 30 minutes per ad creative and 90 minutes per short video, and that part-time or freelance help costs the same per hour as a full-time hire. Role costs are examples; set your own. It is an estimate from your numbers, not a quote or a measured result, and it does not subtract what Hype costs you.
Keep that budget for growth, starting with this week’s posts.
No, Hype is software your team uses. It does the research, drafting, checking and reporting that usually takes an agency, and you keep the final say on everything that goes out.
Does the AI publish anything on its own?
No. Autopilot and the AI review only write drafts and suggestions. A post goes out after you, or someone you gave approval rights, approves it.
Can it run my ads on Google, Meta or TikTok?
It makes the ad creatives in every common size and sends approved campaigns to your Meta Ads, TikTok Ads and Google Ads (Search and Display) accounts, always created paused. You switch them on in the ads manager yourself; spend, clicks and conversions then show up in your reports next to your organic results. Each ad connector is switched on for a deployment once it has passed that platform’s review.
Which channels can it publish to?
There are publishing connectors for Instagram, Facebook, TikTok, LinkedIn, YouTube, X, Bluesky. Each one is switched on for a deployment once it has passed that network’s review; until then you post by hand and mark it here. Email, Slack and Microsoft Teams are covered too.
Which AI models does it use?
Images: Nano Banana Pro, FLUX.1 schnell and Ideogram V3. Video: Veo 3.1 Fast, Kling 2.1 Master and Seedance 1.0 Pro Fast. Voice and captions: ElevenLabs. Writing: the language models your deployment allows through OpenRouter. You can also run your own ComfyUI workflows. Each is switched on per deployment and uses workspace credits.
I run a small team. Is this too much?
Turn on simple mode. It hides the concept, generator and market tools and keeps campaigns, the calendar, the library, approvals and reports.
Can I leave and take my work with me?
Yes. Workspace owners can export the workspace’s data, and every campaign report downloads as CSV or PDF.
What does it cost?
There is no public price list yet. AI work runs on workspace credits; sign in to see what your workspace has.
Make some noise. Keep the receipts.
Create your workspace, connect one account and run your first week through the loop.
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